Expanding Distribution
Getting our video in front of as many potential viewers as possible is of paramount importance for our business. The quality of what we produce has allowed us to take our video and syndicated it beyond the Web and we’re pleased to be creating a Video on Demand platform with Charter Communications, one of the largest cable companies in the United States. They join our existing efforts that have us in roughly 30 million homes where our video can be seen on the biggest monitor in the house – the living room television.
As we all know the only constant with the Internet is change. And one aspect of the Internet that continues to see rapid and often disruptive change is with video delivery. Cable operators are grappling with the fact that the programming they once monopolized is being distributed, for free, on the Internet. We’ll be seeing more and more big screen TV’s hooked directly to the Internet, enabling companies to bring their programming direct to consumers. These efforts are a threat to the traditional cable model with both viewers abandoning the set-top provided content, and advertisers who may bolt for the more measurable on-line environment. The push back from cable is seen in their recent negotiations with programmers, as they no longer want to pay premiums, especially if they lose control of where the audience can view it.
Voyage and our type of HD, interest specific programming is a part of the solution. We don’t require cable to pay for the content; we create value around it together. As our cable partners roll out interactive functionality like click-to-call and telescoping, viewers end up with an interactive experience that was once exclusive to the web. With “retail” TV we don’t just show viewers beautiful places, we take them there as well. –John Pasmore
Tags: High Tech, John Pasmore, luxury travel, Michael McNabb, New Media, New Technology, Online Business, Voyage, Web platform
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