Wanderlust – St. Maarten


Our VP of Marketing, Libbie Rice, recently took a trip to St. Maarten over the holidays. She shares with us her favorite rainy day activity and some memorable food finds.

iStock_000011218312MediumA week in St. Maarten between Christmas and New Years was the perfect way to decompress after frantically trying to cram in holiday visits to both sides of the family (who happen to live on opposite coasts) with two preschoolers in tow.  I was exhausted by the time we landed in St. Maarten.

The Westin St. Maarten Dawn Beach Resort & Spa was exactly as the pictures displayed, and had all the high-end amenities one expects of the Westin brand. The enormous pool was loved by all, and two huge children’s pools could be easily monitored from a lounge chair.

We did several day trips that were worthwhile. The first was spending a drizzly afternoon at the famous Airport Beach (where the incoming aircraft buzz right overhead before touching down on the runway across the road).  The first couple of planes were small ones from neighboring islands, but then suddenly an American Airlines 757 was descending upon us. My son jumped up and waved it in, and after that the fun began. Most of the U.S. and European arrivals are between noon and 3 p.m.—the highlight is the Air France arrival, which, depending on the day, is a gigantic 747. But the even crazier thing is to witness a take off. The plane’s tail faces directly back towards the beach and people stand behind it waiting to be blown over into the water (and pelted by sand) from the engines. Conveniently there are bars on either side of the small beach to pass the time while watching the planes land and take off.

On a better weather day, we took a day trip to Anguilla to visit some friends. It’s a short 20-minute ferry ride from Margot (be sure to arrive with 15 minutes to spare to pay the local departure tax and clear through passport control). It’s also possible to visit St. Bart’s for the day, but we decided to save it for another trip.

We had some wonderful gastronomical adventures in St. Maarten—not surprisingly, they were on the French side of the island.  Just down the street from the Westin Hotel is the “border,” and suddenly the food choices change.  One of our favorites for a quick bite (especially with hungry children) was Mama’s Pizza on the main road in Oyster Pond.

But the hidden find was the town of Grand Case—about a 20-30 minute drive from the Westin. The town consists of a strip of hip restaurants and bars. We went with a friend’s recommendation and ate at Le Cottage. The food and service made us feel like we’d been whisked away to France for the night. We were the only Americans in sight.  Our children decided to put away all their preconceived notions of “yucky” food and tried everything. My son declared that the lobster bisque was heavenly and swore that he would start eating salad if I could make it the French way.

It was sad to leave paradise for snowy New York, but we know we’ll be back again soon. There are nonstop flights from New York (and other East Coast cities), so it’s an easy destination for a long weekend. –Libbie Rice

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VoyageChannel Launches On YouTube


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It’s official! Our branded YouTube channel, VoyageChannel, is up and running. Now our viewers have another platform for watching Voyage.tv programming, and given the size and reach of YouTube, we think that our videos will play well to its large audience and attract new viewers.

While the YouTube VoyageChannel has existed for some time, we’ve recently redesigned it to look and feel more like our brand. There are only a handful of our videos up at the moment, but we plan to continually add our vivid original high definition programs on a weekly basis. You can look forward to a blend of travel videos and hotel videos highlighting resorts, spas, activities, dining and nightlife from destinations around the world.

Take a look. It’s easy to subscribe to the channel, leave a comment, bookmark it and share the page with a friend.

Coming soon is our updated Facebook page. Stay tuned! –Libbie Rice

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Expanding Distribution


Getting our video in front of as many potential viewers as possible is of paramount importance for our business. The quality of what we produce has allowed us to take our video and syndicated it beyond the Web and we’re pleased to be creating a Video on Demand platform with Charter Communications, one of the largest cable companies in the United States. They join our existing efforts that have us in roughly 30 million homes where our video can be seen on the biggest monitor in the house – the living room television.

As we all know the only constant with the Internet is change. And one aspect of the Internet that continues to see rapid and often disruptive change is with video delivery. Cable operators are grappling with the fact that the programming they once monopolized is being distributed, for free, on the Internet. We’ll be seeing more and more big screen TV’s hooked directly to the Internet, enabling companies to bring their programming direct to consumers. These efforts are a threat to the traditional cable model with both viewers abandoning the set-top provided content, and advertisers who may bolt for the more measurable on-line environment. The push back from cable is seen in their recent negotiations with programmers, as they no longer want to pay premiums, especially if they lose control of where the audience can view it.

Voyage and our type of HD, interest specific programming is a part of the solution. We don’t require cable to pay for the content; we create value around it together. As our cable partners roll out interactive functionality like click-to-call and telescoping, viewers end up with an interactive experience that was once exclusive to the web. With “retail” TV we don’t just show viewers beautiful places, we take them there as well. –John Pasmore

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Tweet For A Chance To Win A 5 Night Stay @ Renaissance Aruba Resort & Casino!


Friday marked the end of our first major social media promotion “Tweet Your Trip”.  This morning, we’ve remixed it with one of our hotel partners and are excited to offer twitterers the chance to win a 5 night stay at the Renaissance Aruba Resort & Casino!

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Here’s how it works:

1 – Follow @voyagetv on Twitter

2 – Tweet your ideal stay at The Renaissance Aruba Resort & Casino to @voyagetv

3 – Entries must be tweeted by Thursday Nov 12th at 11:59p EST

4 – Entries will be judged by the following criteria:
originality, creativity, feasibility, adherence to theme

That’s it! Need some inspiration?

View our stunning hi-def video

“Aruba on Horseback”

Then go here to tweet your trip!

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Meet Some Of Our Tweet Your Trip Winners


On September 18th, the night after Swagapalooza, we launched our Tweet Your Trip promotion to the general twitter public.  There’s been hundreds of entries (you can go here to view “la creme de la creme”) and a handful of winning entries (including a unique and clever tweet in all airport codes which is sending the winner to Panama).  Here are some photos from the winners who have already ventured on their voyages:

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Jared and Susan in Easter Island.  They stayed at the fancy Explora hotel.

Barcelona

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Liz visited Barcelona, Spain and drank lots of wine.

And last week’s winner heads to Lisbon tomorrow. There’s still time to enter.  Just be clever and creative. This week’s contest is open until Thursday at 11:59pest and we’ll be running one more contest throughout next week.  Tweet your trip while there’s still time to win! www.tweetyourtrip.com

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Voyage Makes A Splash At Swagapalooza In NYC


Last Thursday evening, over a hundred bloggers from various industries gathered in midtown to hear social media whiz Peter Shankman talk about how passion pays dividends, IMG_0028

listen to product pitches from new companies IMG_0032

and network with each other at the first ever Swagapalooza.

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Heavy hitters Kathryn Finney of The Budget Fashionista and Melissa Meyers of AskMelissa.com, were spotted in the crowd.  New commercial director Kevin Matier introduced the brand message and various platforms to the audience; his presentation was very well-received (the next day, travel writer Mike Barish tweeted “@voyagetv did a great job selling themselves last night”).

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Marketing VP Libbie Rice unveiled our latest social media marketing initiative “Tweet Your Trip“.  Bloggers were invited to tweet us their dream trip ideas within an hour of the announcement  and a winner was to be chosen at the end of the event — the night before Tweet Your Trip would open to the public.The stunt was a huge success: tweets flew in to @voyagetv several miles a minute.  IMG_0029

After poring through many clevers tweets, we settled on a standout tweet from @Mom101,

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and announced to mommy blogger Liz Gumbinner that she was the winner!

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So now, Liz and Nate will be going to Spain on Voyage.tv!

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Stay tuned for details of their upcoming trip…maybe some video of their magic moments…

For more event buzz, visit Twitter.com and search “Swagapalooza“.

To enter Tweet Your Trip, Click Here!

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