Design Directions
Voyage.tv has been “live” since August. As with any new idea, we have learned a lot and we are beginning to think about how we incorporate those learnings into the design of the site, so as to improve the experience.
Our learnings are that 1) people like the content; 2) see value in having a variety of different but related content (e.g. hotel videos or points of interest videos); and 3) that the getting around the site is generally OK.
We have also learned that when user first land on the site they aren’t really sure what it is exactly. They know that it relates to travel, but the combination of original video, a booking engine and travel deals is a combination that they have not previously encountered. This results in most visitors bookmarking the site and then returning later in the day to explore the site (on any given day 50% of visits are same day return visitors).
We have been thinking about this and working on a number of alternative designs that might better communicate what Voyage.tv is all about. We wanted to share this with you and ask you for your thoughts. You can email them to us at Customerservice@voyage.tv. –MJM
Tags: Design, Tech, Travel, Voyage News
Greatings, Everything dynamic and very positively!
Thanks
Dougles